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PT Wahana Mekar Lestari (WML)
Infinite Delight — Crafted with Care, Wrapped in Elegance

Diversified Food & Beverage Holdingsest. 2009

Excellence in Food & Beverage Industry,Innovation in Distribution.

Four units under one Jakarta holding — premium cookies, a Japanese-inspired coffee house, HoReCa ingredient supply and a distribution network across three provinces, run on efficiency, reliability and care.

The four unitsAuto — select to hold
Infinite Delight logo

Crafted with Care, Wrapped in Elegance

Read the Infinite Delight story
Established
2009EstablishedDiversified F&B holdings
Business partners
1,000+Business partnersServed by the distribution unit
Business units
4Business unitsConsumer brands & B2B lines
Regions covered
3Regions coveredWest Java · Central Java · Yogyakarta
About WML

A diversified holding built around one discipline: doing food & beverage properly.

Founded in 2009, PT Wahana Mekar Lestari (WML) is a diversified holdings company dedicated to excellence in the food and beverage industry. Our portfolio covers premium cookies, modern cafés, biscuit and cookie crumbs, HoReCa supplies, food and beverage distribution, and catering services.

At WML, product quality, supply reliability and service are not three separate commitments. We build long-term partnerships on that same trust, so our growth follows the growth of your business.

2

Company-run cafés in Jakarta

17 yrs

Operating since 2009

From the company profile imagery of PT Wahana Mekar Lestari, Jakarta

Head office

PT Wahana Mekar Lestari
Gedung Wirausaha, Jl. Haji R. Rasuna Said Kavling C5, RT.3/RW.1
Karet Kuningan, Setiabudi, South Jakarta 12920

What sits under the holding

  • Premium cookies
  • Modern cafés
  • Biscuit & cookie crumbs
  • HoReCa supplies
  • Food & beverage distribution
  • Catering services

Our Vision

To become a trusted leader in Indonesia's food and beverage industry by delivering quality, creativity, and lasting value to our customers and partners.

Our Mission

  • CraftCraft exceptional products using the finest ingredients and thoughtful processes.
  • TrustBuild trust through reliable service, innovative solutions, and long-term partnerships.
  • ServiceProvide responsive, friendly, and professional support for every client.
  • InnovateContinuously innovate to meet evolving culinary trends and consumer expectations.
Business Units

Four units, one standard of care.

Consumer brands and B2B lines developed by the same group. Each has its own craft; all of them share the same discipline around quality, reliability and partnership.

Infinite Delight — Crafted with Care, Wrapped in Elegance
Infinite Delight logo

Premium cookies · Gifting · Hampers

Crafted with Care, Wrapped in Elegance

The story starts in 2009, with Infinite Delight born from a heartfelt gesture — the founder's wish to create a truly special and elegant souvenir for his brother's wedding. The overwhelmingly positive response turned one box of cookies into a premium brand that blends craft, flavor, and considered presentation.
Showroom since
July 2011
Signature
Individually wrapped cookies
Seasonal
Ramadan & Eid hampers
B2B
Corporate gifting & events

Choose your entry point

To build strong, lasting partnerships and grow together with you.

  • 01Weddings, families, corporate gifting
  • 02Walk-in guests, private events, on-site supply
  • 03Hotels, restaurants, cafés, bakeries
  • 04Trade partners, distributors, retailers

What happens after you press

Four entry points, one pipeline. Nothing lands in a generic inbox.

  1. Routed to the right desk

    The unit you chose travels with the message, so a gifting request reaches the showroom and a distributorship request the trade desk.

  2. Answered on a business day

    Every submission gets a reference number, and the reply comes from the company address rather than a personal one.

  3. Carried into a quote

    For volumes, coverage and trade terms, the next step is a price list and a delivery schedule — not another form.

Infinite Delight

Premium cookies · Gifting · Hampers

Crafted with Care, Wrapped in Elegance

The story starts in 2009, with Infinite Delight born from a heartfelt gesture — the founder's wish to create a truly special and elegant souvenir for his brother's wedding. The overwhelmingly positive response turned one box of cookies into a premium brand that blends craft, flavor, and considered presentation.

The craft

Every cookie is made from the finest ingredients, then individually wrapped to preserve freshness and presented in a gift box worth giving.Drawing on both European and Japanese aesthetics, Infinite Delight is defined by a clean, refined, timeless style — the right gift for the occasions people remember.

Our journey

Our first showroom opened in July 2011 at Gedung Wirausaha, Jakarta, and the brand has since grown through word of mouth — from wedding favors to seasonal hampers and corporate gifting programs.Today we serve both individuals and companies who trust us with their celebration gifts.

Hampers & personalized gifts

Beyond our signature collections we build custom cookie assortments and personalized gift boxes, worked out with each client.Wedding favor, festive hamper, or corporate gift — the detail follows your taste and the impression you want to leave.

Kohi Gaol

Lifestyle café · Coffee experience

A place to connect

Inspired by travels through Tokyo and Hokkaido, Kohi Gaol draws on Japan's coffee culture. Tea may be the older tradition, but coffee is what people reach for now when they sit down with friends and colleagues.That is where Kohi Gaol came from — not just a coffee brand but a lifestyle experience that combines space, flavor, and community.

More than coffee

Kohi Gaol is a welcoming space to relax and stay a while. Every cup reflects how we pair quality beans with an atmosphere that is designed, not left to chance.

Community first

From cosplay competitions on stage to monthly limited menu drops, the space stays alive because of the people who fill it. Once a month we release a new menu — and once it is gone, it is gone.

Kohi Corner

Our mobile coffee cart brings the Kohi Gaol counter to your event — brewed on the spot.

Coffee pack

Enjoy Kohi Gaol at home with our signature coffee packs.

Event coffee supply

Ready-to-serve bottled coffee for office gatherings and celebrations.

Merchandise

Apparel and accessories for the people who take Kohi Gaol home.

HoReCa Solutions

Hotel · restaurant · café supply

Collaboration for Innovation

As the sole distributor of “Biscuit Crumbs” by PT Serena Indopangan Industri, we supply food and beverage ingredients that partners can count on for both quality and availability. The basis of the work is simple: supply that removes doubt, and partnerships planned for the long term.Our commitment — we do not stop at delivery. We follow what the client's kitchen actually needs, because this industry runs on the next menu.

Why partners choose us

The food and beverage industry moves fast and asks for constant creativity, in the kitchen and in service. At HoReCa Solutions we treat collaboration as the way to open up new product possibilities.“Competition makes us faster, collaboration makes us better.”That is how we grow with partners as a supplier worth trusting — through products, service, and solutions that hold up.

Distribution

Supply chain · Trade partners

Distribution you can rely on

WML's distribution unit serves more than 1,000 customers across West Java, Central Java, and Yogyakarta. The promise here is concrete: delivery on time, in good condition, in the right quantity — backed by a structured logistics network and an operations team that owns its routes.

Let's collaborate

The F&B and consumer-goods trade grows through partnership and new product. That is why we open both distribution and product-development collaborations — working alongside partners so supply gets tidier and the growth is measurable.Contact us to talk through territory coverage, volumes, and the shape of partnership that fits.
Reputation & track record

Thirty-four brands we already serve, and ten that supply us.

This wall was not assembled from whatever logos a website could reach. The names below are the customers the company publishes on its own site — national bakeries, restaurant chains, FMCG manufacturers, in-flight catering — and beneath them the suppliers whose ingredients and packaging move through our desk.

34
Trusted by
10
Supply partners & manufacturers
1,000+
Customers served

Trusted by

Source: the partner wall on wahanamekarlestari.com

34 brands shown

  • Michele Bakery logoMichele Bakery
  • PT Indolakto logoPT Indolakto
  • Prima logoPrima
  • Chocomory logoChocomory
  • Agrinesia logoAgrinesia
  • Aerofood ACS logoAerofood ACS
  • Dapur Cokelat logoDapur Cokelat
  • Es-Teh Indonesia logoEs-Teh Indonesia
  • Kopi Kenangan logoKopi Kenangan
  • Donat Bahagia logoDonat Bahagia
  • Crepes logoCrepes
  • Toyday logoToyday
  • Pizza Hut logoPizza Hut
  • KFC logoKFC
  • Starbucks logoStarbucks
  • Chitato logoChitato
  • Solaria logoSolaria
  • Burger King logoBurger King
  • McDonald's logoMcDonald's
  • Wall's logoWall's
  • Labbaik Chicken logoLabbaik Chicken
  • A&W logoA&W
  • Krispy Kreme logoKrispy Kreme
  • Amazone logoAmazone
  • Platinum Cineplex logoPlatinum Cineplex
  • Maharani Bakery logoMaharani Bakery
  • Garuda Indonesia logoGaruda Indonesia
  • Lapis Kukus Lawang Sewu logoLapis Kukus Lawang Sewu
  • Indocater logoIndocater
  • NAKO logoNAKO
  • Bittersweet by Najla logoBittersweet by Najla
  • Dum Dum Group logoDum Dum Group
  • Mero logoMero
  • Chatime logoChatime

Supply partners & manufacturers

Manufacturers and suppliers that work with the group's distribution line

  • Unilever logo
  • Holylandfood logo
  • Citoku logo
  • PT Yum Food Sidakarya logo
  • Boboho logo
  • TPI Food logo
  • Acefood logo
  • Anak Bos logo
  • PT Cuan Berkat Bersama logo
  • Citra Pangan Indah logo
Market context

The segments our units compete in are growing — unevenly.

Figures from Indonesian public institutions and named research, published 2023 to 2026 — not WML estimates. Where a series is falling, it is shown falling.

USD 2.1 bn

Indonesian coffee-shop sales, 2023

Still the baseline analysts quote when they size 2026. The pressure is upstream: robusta farmgate prices moved from roughly Rp 30–40k to Rp 100–120k a kilogram.

USDA GAIN Coffee Annual, via Kompas (Jan 2026) · Kementan (Jun 2025)

11th

Indonesia in the global biscuit market

Biscuit exports reached USD 443 million in 2023, up 4.5% year on year.

Kemenperin BSPJI Palembang, Sep 2025 — 2023 data

56.12%

Starred-hotel occupancy, December 2025

Down 1.94 points year on year, and 52.52% by August 2026. HoReCa demand is a volume game, not a boom.

BPS, Feb 2026 · BPS / Kemenpar, Aug 2026

+5.36%

Jakarta household consumption, Q1 2025

Carried by Ramadan and Idul Fitri — even as CELIOS put Lebaran's national spending impact down 16.5% year on year.

Bank Indonesia, Laporan Perekonomian DKI Jakarta, May 2025 · CELIOS, Mar 2025

Our locations

One desk in Jakarta, a corridor running east.

Three things people look for here: the office address you can actually turn up at, the points we publish as distribution coverage, and two cafés you can sit down in. Pick one — the list changes straight away.

Published points
6
Regions covered
3
Company cafés
2

Head office

Gedung Wirausaha, Kuningan

One address for the whole group: the holding's desk, the Infinite Delight showroom and the Kohi Gaol Rasuna Said café are in the same building in Kuningan.

Address
Gedung Wirausaha, Jl. Haji R. Rasuna Said Kavling C5, RT.3/RW.1, Karet Kuningan, Setiabudi, South Jakarta 12920
Office hours
Monday – Friday · 08:00 – 17:00 WIB

Housed in this building

  • The WML head office desk

    Holding, finance & administration

  • Infinite Delight showroom

    Walk-ins for direct purchase

  • Kohi Gaol — Rasuna Said

    Café — see the cafés group

News, Events & Culture

What is happening across the group.

Competitions at the café, seasonal hamper releases, monthly menu drops and the partnerships behind our B2B lines — recorded as they happened.

Cosplay competition held at Kohi Gaol Mayestik
Community28 June 2025

Cosplay competition held at Kohi Gaol Mayestik

A Saturday of intricate costumes and full-stage performances — cosplayers and fans filled Kohi Gaol Mayestik.

Smooth execution
The competition ran cleanly, with participants showing their costumes and stage work. The schedule was clear and the management efficient, so everything ran to plan.
Enthusiastic participants
Participants arrived with a great deal of preparation in their costumes and performances. The audience joined in, and the room carried the energy of the stage.
A showcase of creativity
The event gave cosplayers a place to bring a favorite character to life and meet people with the same interest.
What comes next
Kohi Gaol took a good result from the day and expects the competition to become an annual fixture in the community calendar.
Request coverage or partnership details

Dates follow the News & Events feed published by PT Wahana Mekar Lestari.

How we work

Three habits that hold a four-unit group together

  1. 01

    Growing together

    WML positions itself as a growing company — “Growing Together, Creating a Better Future” — with room to move as the portfolio widens.

  2. 02

    Cross-brand exposure

    Teams move between retail cafés, a premium gifting brand and industrial distribution, so the experience covers consumer and B2B inside one group.

  3. 03

    Trust-based partnerships

    The principle we apply to clients applies internally: reliable service, quick response, and long-term relationships.

Careers & Culture

Grow with a company that is still growing.

We hire across the whole group — from the showroom and the cafés to the warehouse, the finance desk and the marketing studio. Openings are posted as they appear; permanent roles below the line are always worth a speculative CV.

7 roles open now

Desks that are always staffed

  • Sales & DistributionField sales, key accounts and trade partners across Java.
  • Logistics & OperationsWarehouse, delivery scheduling and product integrity.
  • AdministrationOffice, showroom and outlet administration.
  • Accounting & FinanceReporting, taxation and payables/receivables.

HR enquiries: hrd@wml.co.id · Recruitment WhatsApp 081994451756

Showing 7 roles across all departments.

  • What we look for

    • Minimum D3/S1
    • Professional appearance and strong discretion
    • Fluent with MS Office / Google Workspace
    • 1–2 years of relevant experience
  • What we look for

    • Minimum S1 Accounting / Taxation
    • Brevet A & B is a plus
    • Mastered PPh & PPN obligations
    • Familiar with Accurate / Zahir / SAP
    • 1–2 years of relevant experience
  • What we look for

    • Minimum D3/S1, age 27–35
    • 3+ years as Sales Manager in FMCG / F&B
    • Extensive distributor network
    • Comfortable owning channel targets and territory growth
  • What we look for

    • Minimum 1 year experience (F&B / HoReCa preferred)
    • CorelDraw & Photoshop
    • Strong visual sense across brand systems
    • Basic copywriting ability
  • What we look for

    • Keen on current social trends
    • Video editing and camera confidence
    • Willing to shoot on location
    • Able to manage publishing calendars
  • What we look for

    • 1–2 years in performance marketing for consumer or F&B brands
    • Meta and TikTok Ads campaign management
    • Comfortable with marketplace operations (Shopee, Tokopedia) and delivery platforms
    • Campaign planning, performance tracking and reporting
  • What we look for

    • SMA/SMK
    • Experienced in outlet or kitchen operations preferred
    • Disciplined and comfortable working in shifts
Contact & Partnership

Let’s build something that lasts.

Whether you represent a distribution network, a hotel or restaurant group, a bakery in search of consistent crumbs, or you simply want to order a thousand gift boxes — start here and we will route it to the right desk.

Head office
Gedung Wirausaha
Jl. Haji R. Rasuna Said Kavling C5, RT.3/RW.1
Karet Kuningan, Setiabudi, South Jakarta 12920
Open in Google Maps
Telephone
+62 21 123 4567

WhatsApp Admin · 081112171819

WhatsApp Sales · 085726133433

Office hours
Monday – Friday, 08:00 – 17:00 WIB
Checking Jakarta time…

Where the company is

Six published points from Jakarta to Solo, and two company-run cafés in South Jakarta — with the cafés’ address and opening hours, in Our locations.

Send an enquiry

Trade terms, coverage and volumes

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PT Wahana Mekar Lestari · wahanamekarlestari.com · Diversified Food & Beverage Holdings, est. 2009.